This magazine issue presents a deep and multifaceted exploration of pangasius as an emerging force in the Philippine food, agriculture, and business landscape. Beginning with the introduction of pangasius to the Philippines, the publication traces how this once-overlooked species is steadily gaining recognition as a viable, profitable, and sustainable alternative in aquaculture.
Several features examine the pangasius industry as a new gold mine, highlighting its economic potential for fish farmers, investors, and allied industries. Stories such as "Pangasius: Poor Man's Fare, Rich Man's Gain" and "Pangasius, A Sure Winner" challenge traditional perceptions, showing how the fish bridges affordability for consumers with strong returns for producers. The issue also documents real-world success stories from typhoon-prone provinces and regions like Compostela Valley, where pangasius farming has proven resilient and transformative across the value chain./b>
Innovation and education play a key role, with features on techno-demo ponds, time-tested hands-on management, and risk-taking entrepreneurs daring to be different. Expert perspectives—including doctors and food safety professionals—shed light on pangasius' nutritional value, safety systems, and regulatory standards, reinforcing consumer confidence and industry credibility.
The magazine further explores broader market and policy considerations, including anti-dumping concerns, halal certification as a new business opportunity, and the challenge of establishing true industry standards. Cultural insights into Filipino buying and eating habits reveal the paradoxes that shape market acceptance.
Rounding out the issue are firsthand industry experiences, culinary applications, and pangasius menus and recipes, celebrating the fish's versatility from farm to table. Altogether, the issue positions pangasius not merely as a product, but as a growing movement—an alternative within reach for food security, livelihood, and sustainable growth.
